Nordic Gardens

The Challenge

Nordic Garden, a beloved plant nursery and working barn, had outgrown its original branding. While the business had a strong local following, its identity no longer reflected the quality of its offerings or the charm of its customer experience. The team needed a refreshed brand system—one that could bring consistency across signage, uniforms, packaging, and a new website—while still feeling grounded, warm, and a little tongue-in-cheek.

The Solution

I created a comprehensive brand package that captured Nordic Garden’s personality and values. From tone of voice and typography to art direction and visual systems, the new identity brought a modern yet rooted feel to every touchpoint. I applied this across business collateral, uniforms, signage, packaging, and a clean, user-friendly website. The rebrand now reflects the experience customers have on-site: elevated, honest, and never too serious.