Logo with an orchid illustration and the text "Nordic Gardens" in white on a black background.

Nordic Gardens

Nordic Garden, a beloved plant nursery and working barn, had outgrown its original branding. While the business had a strong local following, its identity no longer reflected the quality of its offerings or the charm of its customer experience. The team needed a refreshed brand system—one that could bring consistency across signage, uniforms, packaging, and a new website—while still feeling grounded, warm, and a little tongue-in-cheek.

The Solution

I created a comprehensive brand package that captured Nordic Garden’s personality and values. From tone of voice and typography to art direction and visual systems, the new identity brought a modern yet rooted feel to every touchpoint. I applied this across business collateral, uniforms, signage, packaging, and a clean, user-friendly website. The rebrand now reflects the experience customers have on-site: elevated, honest, and never too serious.

The Deliverables

Brand System,
Website,
Letterhead,
Signage,
Packaging,

A person transplanting a potted plant, with gardening tools on a table, and a purple fabric with a butterfly and floral design in the background.
Logo of Nordic Gardens with a floral illustration of a leaf and berries, and text in uppercase serif font on a dark green background.
Frosted grass and plants in a field with a logo for Nordic Gardens superimposed, featuring a flower illustration and text that reads "Nordic Gardens, Carbondale, CO, EST 1988."
A collage of three logos for Nordic Gardens, an established garden company. The first logo features white botanical line art over green foliage, with the text "Nordic Gardens" below. The second logo is a circular design with a flower illustration in the center, the text "Nordic Gardens" around the top, "Carbondale, CO" at the bottom, and "Est. 1988" on either side of the flower. The third logo has the same botanical line art to the left, with the text "Nordic Gardens" on the right, set against a solid green background.
Typography style guide with sample text in large fonts, explaining font features and usage.
Color palette with shades of sage, lilac, cream, white, and black labeled accordingly.
Close-up of purple lilac flowers with green leaves in the background, with a logo for 'Nordic Gardens' in the bottom right corner.
Open laptop on white table displaying a garden center website for Nordic Gardens in Carbondale.
Screenshots of three websites for Nordic Gardens, a local garden center, showing homepage, garden store, and contact pages with contact form and map.
Person holding smartphone displaying a website for Nordic Gardens with information about Carbondale's local garden center, hours, and a spring sale
Three promotional social media posts for Nordic Gardens. The first shows a goat and chickens on a farm. The second announces spring opening hours. The third advertises a sale from April 25-30, with a garden background.
Hand holding plant seed packets on the left and a brown cardboard orchid starter kit box with a plant on the right.
A collection of printed stationery and office supplies from Nordic Gardens, including letterhead, business cards, a purple envelope, a green tube, a purple envelope, and a green binder clip, all arranged on a white surface.
Person holding a green Nordiq Gardens tote bag with the phrase "Leaf me alone (I'm thriving)" printed on it. Next to the person, there are two paper bags, one in brown with a circular Nordiq Gardens logo and a black outline of a flower, and a smaller lavender bag with a similar logo on it, clipped to a line with wooden clothespins.
Three bottles of Leaf Me Alone skincare products in green, lavender, and beige on a light surface.
Round sign for Nordic Gardens in Carbondale, established in 1988, with a floral illustration.