Houzz Marketplace Lookbooks

Houzz’s homeowner marketplace lookbooks highlighting best sellers and trending items.

Plan and design Houzz Marketplace’s semi-annual lookbooks for the Brand Communications team to mail to media buyers, showcasing trending and best-selling products.

Solution

Working with the Marketplace, Brand Communication, and Marketing Design teams, I designed several high-end lookbooks for Houzz Marketplace’s largest sales. These sales showcased the most popular and high-end products found on the site.

Deliverables

Print Collateral,
Product Banners,

Team

Andrea Novo, Sr. Brand Designer / Design Lead
Madison Holmlund, Marketing Designer / Product Stylist
Nick Klein, Photographer

Cover of the Spring & Summer Lookbook 2023 by Houzz, featuring four glasses of iced water and five oranges on a white marble surface with a wooden tray and green leaves
Collection of interior design and home decor magazine pages featuring furniture, lighting, bathroom, and living room ideas with images, charts, and product details.
Open magazine spread showing a room with two pendant lights, framed bird illustrations on the wall, a window with black trim, and a small table with a fruit tray, with text and data on lighting features and fixtures.
A page from a report or magazine discussing kitchen activities and seating arrangements after renovation, with a bar chart showing activity percentages. The background includes a potted plant and a window with greenery outside, with part of a kitchen table and glasses visible.
Page from a home decor catalog featuring dining and living room furniture and tableware, including wine glasses, a sideboard, bowls, a dining table, decorative plates, a chair, and lemons.
A series of pages from a home decor magazine featuring bathroom design ideas, products, and renovation tips with images of modern bathrooms and bathroom fixtures.

The Houzz 2023 Spring & Summer Lookbook

Modern kitchen with wooden cabinetry, marble island, black base, and four wooden bar stools. Contains kitchen appliances and greenery.
Comparison of three different fonts: Scotch Display in medium weight, Proxima Nova SemiBold, and Proxima Nova Light, displaying uppercase letters, numbers, and punctuation on a dark background.
Laundry machine, hand pouring detergent, and a leaf, symbolizing eco-friendly laundry.
Living room with two white cushioned chairs with black metal frames, a white marble coffee table, a large green plant in a beige vase, large windows with greenery outside, and a modern chandelier with a geometric black metal frame and multiple candle-like lights.
Outdoor dining table with six woven chairs, set with glasses of red wine, a bottle, a bowl of oranges, a basket of plantains, and a tray of air plants, on a patio with stone flooring and greenery in the background.
Tablet displaying a website for a spring and summer sale, placed on a light wooden desk with a small potted aloe vera plant beside it.
Online lighting sale advertisement showing four different light fixtures with discounts, prices, and images: a modern black and white wall sconce, a woven straw pendant light, a geometric black chandelier with candles, and a round wicker pendant light.

Previous Annual Summer Lookbooks

A table with two glasses of white wine, a green wine bottle, a blue checkered napkin, a bulb vase with green plants, and oranges, with sunlight casting shadows on the table. The cover reads "The Houzz Summer Lookbook 2022, Annual Outdoor Sale" and has the Houzz logo.
2022 Summer Lookbook
2022 Summer Lookbook
A cozy outdoor seating area with a white couch, decorative pillows, and potted plants on a patio with a wooden wall and garden in the background, featured on the cover of the Houzz Lookbook Summer 2021, Outdoor Oasis edition.
2021 Summer Lookbook
2021 Summer Lookbook